FRANCE Pilules Pink / Pink Pills For Pale People Encased Postage 5 Centimes encased French Postage Stamp, c.1920's, in aluminum advertising casing with stamp under a cellulose film.
Many companies used encased postage in France, Italy and the United States (Canada had an example through the private bankers Weir & Larminie). This firm was Canadian, but this was use by their French office.
Patent medicine entrepreneur George Taylor Fulford, began his career in Brockville, Ontario as a railway and steamship ticket agent and wholesaler. He was apprenticed at the time in a drug store owned by his brother William, which he took over when William moved to Chicago. So successful was the sale of different patent medicines in his store that Fulford decided to start his own patent medicine company under the name Fulford and Co. Fulford and Co’s most famous remedy– and the one which solidified the wealth and status of George Taylor Fulford– was Dr. Williams’ Pink Pills for Pale People, the patent for which Fulford bought from Brockville doctor William Frederick Jackson in 1890. He advertised the pills very widely and cleverly, using patient testimonials in advertisements that look like little newspaper articles. Unlike many patent medicines of the time, the Pink Pills were actually beneficial for some of the ailments they claimed to cure– the principal ingredient was iron, which made them effective in treating anemia. Fulford had many famous friends, including then Prime Minister Wilfrid Laurier, and was known as a generous and civic-minded man. He gave to numerous charities and served on Brockville’s town council, as well as the Canadian Senate. Tragically, he was the first recorded Canadian to die from a motor car accident, passing away on October 13th, 1905. Pills were distributed in many countries including North and South America, China and Europe.